I recently attended the Advertising, Marketing, Media & Communication Conference by IMH Business at the Hilton Park Nicosia.
While I may not have heard many groundbreaking new ideas, conferences aren’t always about discovering something completely new.
Sometimes they reinforce things you already know.
Sometimes they challenge the way you think.
And sometimes the biggest takeaway isn’t even something that was said on stage, but the internal discussion that starts in your own head and leads you somewhere else.
(Okay, that sounded philosophical.)
Brands are expected to show up in more places than ever before. More versions, more formats, more ratios and more adaptations. Somewhere between all those deliverables, one question kept resurfacing in my mind:
Are we building brands… or…