By Andreas Yiasemides, CEO-elect, PwC Cyprus*
Artificial Intelligence is no longer a future ambition or a technology experiment taking place on the margins of day-to-day business. It is rapidly becoming a defining force behind how organisations operate, compete and create value. The conversation has shifted decisively from “what AI could do” to “how AI is already transforming the enterprise.”
Over the past few years, businesses around the world have experimented extensively with Generative AI. Many organisations entered this phase with understandable excitement, launching pilots, testing productivity tools, and exploring isolated use cases. Yet, globally, relatively few companies have managed to translate that experimentation into measurable enterprise-wide value.
The…