Earlier this year, residents across the city started finding handwritten notes in their letterboxes, on their cars, and in building entrances. Then came something else: official-looking leaflets, formatted like government notices. Spoiler alert – it was advertising.
The Campaigns
The handwritten notes were just one experiment in a longer series. Over the first half of 2026, the company tested multiple formats for reaching potential users in Limassol: standard digital advertising, flyers with QR codes, the personal-style handwritten notes, and materials designed to resemble official government notices.
On that last point, the company is direct: the government-style creatives were clearly marked as advertising due to the feedback from the previous tests. The format was…