The 38th Annual International Society of Franchising (ISoF) Conference, hosted in Cyprus by Frederick University’s School of Business and Law, concluded on the 24th of May following four days of academic exchange and professional networking. Held in the scenic village of Tochni, the conference brought together franchise academics and researchers from Universities across Europe, North America, and the Middle East, to explore current trends, challenges, and innovations in the field of franchising.
A welcome reception was held on May 21st, followed by two full days of conference sessions, covering a wide range of timely topics including operations, competition, entrepreneurship, technology, analytics, legal frameworks, and social dynamics in franchising. Discussions were led by…