“Do anything you can do to keep Gen Z focused and interested,” said Ms. Svitlana Khaikova, Head of Learning & Development at the International Business Group RedCore. Ms. Khaikova shared these insights during her participation in the panel “Is working smart not hard the future?” at the 24th Leadership and HR Management Conference, held under the main theme “From Analogue Boomers to AI-Powered Zoomers.” The panel highlighted the cultural differences of younger generations, giving them the stage to describe their view of work and careers, while HR professionals joined in a dialogue aimed at more understanding and fewer generational myths.
A living lab for Gen Z
With an average age of 29 across the business group, RedCore has direct access to Gen Z expectations and…