By Pavlos Loizou, CEO Ask Wire
The profession of the estate agent has always been built on human relationships, market knowledge, and the ability to guide clients through one of the most significant financial decisions of their lives. But a quiet revolution is underway — and McKinsey’s research points to exactly where it’s headed.
According to the global consultancy firm, most estate agents today spend roughly 80% of their time on Steps — the repetitive, data-heavy groundwork that underpins every property transaction. Market research, property valuations, compiling comparable sales data, drafting communications, tracking paperwork. Essential tasks — but largely mechanical ones. The remaining time is split between Thoughts — the analysis and interpretation of market…