SOFTSWISS, a global technology provider of software solutions for the iGaming industry, took part in TechIsland’s 7th MarComms Community Meetup in Cyprus. During the meetup, Valentina Bagniya, CMO at SOFTSWISS, shared how the company’s flagship initiative, the iGaming Trends Report, has evolved into a full-scale product built and scaled by the in-house marketing team.
Using iGaming Trends as a case study, Valentina Bagniya explained how a research-driven product can go beyond thought leadership, becoming a practical marketing tool that strengthens brand authority and supports sales conversations.
This perspective naturally fed into the panel discussion “The Marketing Team Mix: Balancing in-house and agency partnerships,” where leaders from tech companies, alongside…