AI is no longer a productivity tool. For the small group of organisations that have done the work, it has become the single largest source of operating leverage on their P&L.
By Yiannis Stavrianos, Senior Manager, Advisory services, PwC Cyprus
Every CEO has, by now, seen the demos. AI summarising documents. AI drafting emails. AI answering customer questions. The temptation, for the last two years, has been to treat these as productivity tools useful additions to the technology stack, somewhere between a better search engine and a cleverer assistant. Worth experimenting with. Worth budgeting for. Not yet worth restructuring the business around.
That view is becoming increasingly difficult to defend. In April 2026, PwC published the results of a global survey of 1,217 senior…