Gemini? Scorpio? Sagittarius? What is your moon sign? And your sun? These are not, it seems, trivial questions for Gen Z. For a growing number, an astrological profile has become a way to express individuality in a generation that places particular value on self-definition.
“It has become increasingly common for (social media) users to reference their sign — Aries, Capricorn and the like — in their bios and content, allowing it to shape perception and a simple, powerful way to define oneself,” said Laurent François, a creative consultant and author of the book and Substack “Alive in Social Media.”
Astrology has become “a significant part of digital culture,” he added, pointing to the…