More than $3 billion will be wagered on March Madness this year. Around $30 billion was bet on the last NFL season. All evidence of an explosion in sports gambling across this country.
Some of the leagues you love are making a lot of money from the data that makes some of the most popular bets possible: those live, in-game, micro-bets like the yardage of the next drive, the speed of the next pitch, or who will score the next bucket.
These are among the most lucrative bets for the sportsbooks, and, say critics, also potentially the most addictive because dopamine hits are available maybe every minute, rather than just once a game. In some sports you can bet on every single play.
The…