Over the next few days, something unusual will be happening across Spanish soccer. Nearly 40 men’s professional clubs in La Liga’s top two divisions will take to the field wearing retro-looking uniforms inspired by their respective histories. The kits were first unveiled at Madrid Fashion Week and are part of a campaign celebrating the country’s love for the sport. It is a fitting prelude.
Ten weeks later, the largest World Cup in history will be held across the US, Canada and Mexico — 48 teams, 104 matches, the most expansive commercial stage the sport has ever assembled. And many players will be wearing nostalgia-laden gear: Adidas recently unveiled new away kits embracing a “90s aesthetic” but designed in a…