Milan, Italy
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Backstage at the runway debut of the new new Gucci – the third rebrand that the luxury titan has undergone since Alessandro Michele left in 2022 – designer Demna was feeling the amore. “I hope I made you feel Gucci today,” he said. “The energy, the passion, the fun, the sexy…. I feel like I’m falling in love with this feeling I cannot really understand.”
Before a single look appeared on the runway, Demna had already generated big feelings with a series of AI-generated images shared to Gucci’s Instagram page earlier this week. Alongside real pictures of Sophia Loren exiting a Gucci boutique in 1966 and Michelangelo’s David were peculiar pictures of conspicuous…