Asia’s soft power has been growing for years. But ‘Chinamaxxing’is different

This article may be meeting you at a very Chinese time in your life.

At least, if you’ve spent enough time recently on social media, where the phenomenon of “Chinamaxxing” has swept feeds with videos of people sipping hot water, shuffling around the house in slippers and donning a viral Adidas jacket resembling historic Chinese fashion.

These things, content creators joke, will help you “become Chinese” – reflecting a growing Western fascination with Chinese culture and aesthetics.

@notrvj

Honestly tho this has helped out my morning routine so much #chinese #chinesetiktok #morningroutine

♬ original sound – alex

“Morning routine as a new Chinese…

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