Lincoln’s Rock has long been one of the Blue Mountains’ quieter sunset spots — a rocky overhang with sweeping views across eucalyptus valleys just outside Sydney. But in recent years, the once-sleepy Australian lookout has found itself at the center of a global social media storm.
Local officials say a surge of visitors chasing a single viral photo has transformed the site almost overnight, bringing crowds, safety fears and mounting environmental concerns to an area unable to cope with mass tourism.
Problems came to a head in 2023, when K-pop star Jennie Kim of Blackpink shared images of herself perched on the edge of the cliff, legs dangling over the drop. The post racked up millions of likes before…