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Rethinking Black Friday

By Andreea Stoinescu, Founder of Pastel Gifts

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Black Friday, the annual retail bonanza, has become synonymous with unrivaled sales and frenetic shopping. However, as this much-anticipated day approaches, it’s time for businesses to question whether participating in this tradition is truly in their best interest. This global phenomenon, while profitable at first glance, comes with hidden costs that go beyond the bottom line. In an age where mindful consumerism and brand authenticity take precedence, there are substantial reasons for businesses to pause and reconsider their engagement with the Black Friday frenzy. Διαβάστε περισσότερα