By Leonidas Stavropoulos, Consulting Services, PwC Cyprus
Important information regarding the strategies that the Telecommunications industry must follow to maintain its growth in an increasingly complex and competitive environment emerged from the recent PwC report, “Global Telecom and Entertainment & Media Outlook 2023-2027”, which was conducted in a total of 53 countries. The findings and analysis focus on three key areas with five-year forecasts:
● offers for retail consumers
● services to businesses
● the evolution of networks to meet the changing needs of customers
Offers for retail consumers
As the customer remains at the focal point,
