Digital payments: European consumers choose speed, but demand security, according to new survey

• Over half (53%) of European shoppers are willing to switch to a new type of online payment method, especially when incentivised with faster checkout, discounts or rewards.
• Nearly half (48%) would consider using one-click purchases, but concerns about trust and security continue to hold some consumers back.
• 43% of consumers say they wouldn’t return to a retailer after a poor checkout experience, highlighting the importance of speed, simplicity, and security for business growth.

Europeans are increasingly willing to switch online payment methods to access greater speed, convenience and security when shopping, new research from leading European financial technology provider, payabl., finds.

More than half (53%) of consumers are open to switching to newer payment methods,…