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Understanding Consumer Decision-Making: An LCI Masterclass At UNIC

Understanding Consumer Decision-Making: An LCI Masterclass At UNIC

Exploring Customer Engagement with Dr. Pantelis Solomon


The University of Nicosia is offering a masterclass titled “Get In Your Customer’s Mind,” as part of its “Life Changing Ideas” executive training series. This session, led by Dr. Pantelis Solomon, delves into consumer psychology and decision-making.

Dr. Solomon, with over 20 years of experience in behavioural economics, holds a PhD from Brown University and served as a principal advisor at the British Government’s “Nudge Unit.” His expertise focuses on the psychological and economic factors that influence consumer behaviour,

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