At Elevate Summit 2024, the real estate festival held on October 16-17 in Limassol, CAPSBOLD’s PR Director Olga Loktionova took the stage to discuss the rising importance of emotional storytelling and innovative marketing strategies in the real estate industry. In this interview, she shares her insights into the latest trends shaping global markets.
Olga, why is branding so critical for real estate developers today?
Olga Loktionova: Branding is no longer just about having a memorable logo or catchy slogan.
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