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PwC 2025 Global CEO Survey

PwC 2025 Global CEO Survey

Nearly three-in-five CEOs optimistic about global economic outlook as they plan headcount increases and continued AI rollout


  • Almost 60% of CEOs expect global growth to increase over the next 12 months, up from 38% last year and 18% two years ago
  • 42% expect to increase headcount over the next 12 months – more than twice the number expecting to decrease it. CEOs more likely to say GenAI led to headcount increases than decreases
  • CEOs are seeing tangible impacts from GenAI: 56% reported efficiency gains,

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