Embedded finance changes the way how people interact with financial services. Nowadays, financial companies are the points of contact for financial services customers.
For example, when we purchase in a supermarket, we need payment services. So, we use a debit or credit card, which is an access tool to our bank account. When we need insurance, we contact an insurance company. To summarize, when we need financial services, we approach a bank or another financial institution, either face-to-face or digitally.
