-
Lidl’s sponsorship of the biggest football event in Europe, as Official Partner of UEFA EURO 2024™, signalling the company’s first international participation in football.
-
Sending 1,122 members of the Lidl Kids Team from all over Europe to the stadium next to the football heroes, with over 1.1 million entries in the respective competition.
-
Presence in the commercial screenings of the stadium and fan zones for making fresh fruit available to fans by handing out fruit salads,
