Lidl expands its football partnership portfolio becoming the Official Partner of two UEFA Club Competitions; UEFA Europa League™ and UEFA Conference League™ until the 2026/27 season focusing on fresh fruit and promoting conscious nutrition.
As part of the partnership, Lidl will bring its unique Lidl Kids Team activation to all its European markets, giving 12,364 children the opportunity to become official player mascots.
The partnership builds on a successful UEFA EURO 2024 partnership, in which Lidl was the #1 most visible brand partner across the tournament,
