Women’s elite sports revenues to surpass $2.35 billion globally, Deloitte reports, yet imbalances persist

CNN
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Women’s elite sports revenues are projected to reach a record $2.35 billion this year, according to Deloitte, more than triple the market size in 2022.

The consulting firm released its updated figures and projections for women’s elite sports revenues across matchdays, broadcasts, and commercial deals this week, calling 2024 “a landmark year for women’s sports, shattering expectations and exceeding Deloitte’s initial projections.”

In the past year, major headlines included: women Olympians at the Paris Games generating over 50% of social media engagement despite their competitions being featured less than men, the WNBA securing a new broadcast deal…