To get to Rolls Royce’s New York “Private Office,” a VIP design studio for bespoke projects, a customer must make their way to an unmarked building in lower Manhattan. Then they’ll take the elevator to the 8th floor, possible only through key card access by an attendant. There, they’ll discover a nicely appointed space with a kitchenette, a high-end sound system with stacks of vinyl records, a balcony, and a view toward the Hudson River.
The customers who enter here — by appointment only — know Rolls-Royce well. They’re among the ultraluxury automaker’s best customers. They come to discuss just how they want their cars: the colors — literally any color — the leathers, the woodwork rendition of their dog,…
