CNN
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What do you get when you combine a team of scientists, a lab specializing in sequencing DNA and some extinct species? While the answer could be the plot of “Jurassic Park,” these are actually the foundations of Future Society, a biotech fragrance company that has changed the landscape of scent by conjuring extinct flowers.
Working together with the Harvard University Herbaria — home to over five million botanical specimens — Future Society has successfully sequenced the genetic codes of preserved plants, some of which date back more than 150 years. Six of them have already been made into perfumes, with signature notes ranging from the green to woody and floral.
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