EDITOR’S NOTE: Curio is a CNN Style series spotlighting small objects and the big ideas behind them.
In an age when clocks are found in most pockets and on every screen, watchmaker Col&MacArthur’s selling point is not just time, but history itself.
Known for using unconventional materials — from Pearl Harbor seawater to meteorite moondust — in the name of horological storytelling, the brand is now commemorating the D-Day landings with a series of watches made from US soldiers’ helmets and haversacks, as well as sand from the beaches of Normandy.
“People are not buying this watch because it tells the time,” the company’s CEO Sébastien Colen said on a call from Belgium, where the…
