
CNN
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Many people will have experienced the excitement of receiving an online order, or that hit of dopamine that follows a new purchase. But what happens when you unbox the goods, only to find that it wasn’t what you were expecting? Worse yet, when it turns out that you spent a significant sum on a product that could potentially be counterfeit?
That was the dilemma Joan Kim had to contend with. In a TikTok video uploaded in December 2024 that has since amassed over 1 million views, the Los Angeles-based content creator shared her frustration at “being scammed” by US luxury department store-chain Saks Fifth Avenue. “It’s the holidays and I wanted to buy a gift,” Kim said,…