Home cnn-kosmos (Κόσμος) Nike’s first Indian design collaboration nods to a 5,000-year-old tie-dyeing technique

Nike’s first Indian design collaboration nods to a 5,000-year-old tie-dyeing technique

Nike’s first Indian design collaboration nods to a 5,000-year-old tie-dyeing technique
Nike’s first Indian design collaboration nods to a 5,000-year-old tie-dyeing technique



CNN
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Nike has launched its first ever collaboration with an Indian fashion label, unveiling a range of patterned sportswear inspired by the country’s ancient tie-dying techniques.

Created alongside Delhi-based brand NorBlack NorWhite, the colorful footwear and apparel collection “invites women into sport” while celebrating “Indian culture and craftsmanship,” according to a Nike press release.

The brands’ new campaign, unveiled this week, features Indian cricketers Jemimah Rodrigues and Shafali Verma, alongside wrestler Anshu Malik and sprinter Priya Mohan. Accompanying images, shot by celebrated fashion photographer Bharat Sikka, show the female athletes…

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