Tokyo
CNN
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Don’t freak out when you try to board a flight to this southwestern Japanese prefecture and the destination on the ticket says “Hello Kitty” — you’re definitely on the right plane.
Oita, a scenic region known for its natural hot springs on the Japanese island of Kyushu, has recently renamed its air hub Oita Hello Kitty Airport to lure fans and tourists.
The six-month rebrand, which runs from now through October 13, will inject the otherwise sleepy airport with an extra dose of the country’s quintessential cuteness — or “kawaii” in Japanese.
As expected, Hello Kitty (who is, by the way, not a cat) is everywhere.
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