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How running became fashionable | CNN

How running became fashionable | CNN

Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style.




CNN
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If you’ve recently started running, the hardest part may have been deciding what kit to buy.

Options for running apparel are so plentiful that a cottage industry of online directories, Instagram mood boards and sub-Reddits have sprung up to help would-be joggers and marathoners make sense of it all.

Performance sneakers boasting carbon plates (a technical innovation in the shoe’s mid-sole designed to help energy return to the runner) or lightweight materials now come with sneakerhead-coded collaborations and colorways that sell…

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