CNN
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It’s all change in the world of Italian fashion. Gucci has named Demna Gvasalia as its creative director, as the struggling luxury house seeks to turn around its fortunes.
Demna — who only goes by his first name, as of 2021 — will begin his new role in early July, Gucci owner Kering confirmed to CNN via a press release.
The appointment comes after Kering said last month that it would part ways with former designer Sabato De Sarno, who served as Gucci’s creative head for only two years.
Sales at Kering have been weighed down by weak performance at Gucci, its biggest brand, accounting for about half of the French luxury group’s…
