CNN
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Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on workers.
H&M, one of the world’s largest clothing retailers, told CNN it plans to create 30 “digital twins” of its models this year, though it is still “exploring” how these avatars will be used. It added that it is working with others in the industry, like agencies and the models themselves, to carry out this initiative in “a responsible way.”
The models would own the rights to their digital twin, “potentially work for any brand and get paid on each…
