CNN
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New Zealand’s new tourism campaign – with its slogan “Everyone must go!” – has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.
The marketing campaign, which features posters of tourists awestruck by New Zealand’s rugged landscapes alongside the now infamous slogan, cost NZ$500,000 ($286,000) and will target potential visitors from Australia, the country’s prime minister, Christopher Luxon, said on Sunday.
By targeting this market and attracting more tourists to New Zealand, Luxon hopes to boost economic growth in a country that slid into recession in the third quarter of 2024.
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