CNN
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The bucolic, vineyard-dotted Eastern Townships region of southern Quebec has a message for Americans: come hug it out.
The region’s tourist board released a promotional video on May 26 portraying an English-speaking tourist who bashfully admits to being American — then gets a big hug from a French-speaking hotel receptionist.
It’s part of a CA$150,000 (US$109,000) ad campaign timed for the start of the summer travel season and aimed at US vacationers. Isabelle Charlebois, general director of Tourism Eastern Townships, said the video is meant to reassure American visitors that “they are not only expected this summer, but truly welcome.”
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